Insanely Simple, a great new book about Steve Jobs and Apple by Ken Segall
Ken Segall served as Apple’s agency creative director under Steve Jobs from the NeXT years on through, including some years under John Sculley’s disastrous reign. Now he’s written a book, called Insanely Simple: The Obsession That Drives Apple’s Success.
Segall’s new book, Insanely Simple: The Obsession That Drives Apple’s Success, offers an interesting blend of business advice and anecdotes designed to help readers understand how Jobs and the culture of simplicity he fostered enabled Apple to reach the loftiest of heights.
Having worked with Jobs at both NeXT and Apple, Segall was present for a number of Jobs’ highs and lows over the years, events which led to a library of interesting and entertaining stories. Yielding a unique perspective, many of these stories come from the back room where Segall was present for discussions among Jobs, other Apple executives, engineers, and advertising professionals about the future of Apple’s products and how to market them to the public.
Insanely Simple debuts today and is available in hardcover from retailers such as Amazon.