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Oct 20, 2010 @ 8:27am / admin

Steve says Blu-Ray “will be beaten by Internet downloadable formats”

In 2008, Apple CEO Steve Jobs made headlines when he called Blu-ray “a bag of hurt.”

At the time, Jobs said: “Blu-ray is just a bag of hurt. It’s great to watch the movies, but the licensing of the tech is so complex, we’re waiting till things settle down and Blu-ray takes off in the marketplace.”

Two years later, Blu-ray has become more mainstream, but Steve Jobs seems to have the same distaste for the HD format.

A MacRumors reader sent an email to Jobs asking about the future of Blu-ray on Mac computers.

Reads his response: “Blu-ray is looking more and more like one of the high end audio formats that appeared as the successor to the CD – like it will be beaten by Internet downloadable formats.”

The reader then responded saying that while he agreed downloadable formats would win out in the end, short term and medium term benefits were significant, including using Blu-ray for backups and for HD video.

Jobs final response: “The downloadable movie business is rapidly moving to free (Hulu) or rentals (iTunes) so storing purchased movies or TV shows is not an issue. think you may be wrong – we may see a fast broad move to streamed free and rental content at sufficient quality (at least 720p) to win almost everyone over.”

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