“Please leave us alone” College journalism student has a whine over not getting a comment from Apple PR
A Long Island University student, going by the name of Chelsea Kate Isaacs, allegedly received several argumentative e-mails from Steve Jobs after she criticized the company’s Media Relations Department, according to correspondence posted on Gawker. The student claims to have repeatedly called the PR department asking for a quote regarding iPad use in academic settings, but the company representatives allegedly did not bother to respond.
“Mr. Jobs, I humbly ask why Apple is so wonderfully attentive to the needs of students, whether it be with the latest, greatest invention or the company’s helpful customer service line, and yet, ironically, the Media Relations Department fails to answer any of my questions which are, as I have repeatedly told them, essential to my academic performance,” Isaacs wrote in her first e-mail to the CEO.
“Our goals do not include helping you get a good grade,” Jobs allegedly responded. “Sorry.”
Isaac claims to have countered the blunt response with another message denying that she asked for help getting a good grade. She then asked if the company considers it a duty to return calls from a client or customer. “But I guess that’s not one of your goals,” she wrote.
“Nope,” Jobs allegedly responded. “We have over 300 million users and we can’t respond to their requests unless they involve a problem of some kind. Sorry.”
The student continued the confrontation by claiming to be one of Apple’s 300 million users, and with a problem that can only be addressed by the Media Relations team. She again asked for a response for her school project and reminded the CEO that she is “on deadline.”
The purported correspondence ends with a final plea from Jobs, as he asks her to “please leave us alone.”
The entire thread between Chelsea Kate Isaacs and Steve Jobs
(Read from the bottom up)
From: Steve Jobs
Date: Thu, 16 Sep 2010 18:27:36 -0700
Subject: Re: Mr. Jobs – Student Journalist Concerned about Apple’sMediaRelations Dept.
Please leave us alone.
Sent from my iPhone
On Sep 16, 2010, at 5:32 PM, XXXX@my.liu.edu wrote:
> You’re absolutely right, and I do meet your criteria for being a customer who deserves a response:
> 1. I AM one of your 300 million users.
> 2. I DO have a problem; I need answers that only Apple Media Relations can answer.
> Now, can they kindly respond to my request (my polite and friendly voice can be heard in the first 5 or 10 messages in their inbox). Please, I am on deadline.
> I appreciate your help.
> Sent via BlackBerry from T-Mobile
> ——-Original Message——-
> From: Steve Jobs
> Date: Thu, 16 Sep 2010 17:10:12
> To: XXXX@my.liu.edu
> Subject: Re: Mr. Jobs – Student Journalist Concerned about Apple’s
> MediaRelations Dept.
> Nope. We have over 300 million users and we can’t respond to their requests unless they involve a problem of some kind. Sorry.
> Sent from my iPhone
> On Sep 16, 2010, at 4:37 PM, XXXX@my.liu.edu wrote:
>> Thank you for your reply. I never said that your goal should be to “help me get a good grade.” Rather, I politely asked why your media relations team does not respond to emails, which consequently, decreases my chances of getting a good grade. But, forget about my individual situation; what about common courtesy, in general —- if you get a message from a client or customer, as an employee, isn’t it your job to return the call? That’s what I always thought. But I guess that’s not one of your goals. Yes, you do have a creative approach, indeed.
>> Sent via BlackBerry from T-Mobile
>> ——-Original Message——-
>> From: Steve Jobs
>> Date: Thu, 16 Sep 2010 16:19:13
>> To: XXXX@my.liu.edu
>> Subject: Re: Mr. Jobs – Student Journalist Concerned about Apple’s Media
>> Relations Dept.
>> Our goals do not include helping you get a good grade. Sorry.
>> Sent from my iPhone
>> On Sep 16, 2010, at 3:22 PM, XXXX@my.liu.edu wrote:
>>> Dear Mr. Jobs,
>>> As a college student, I can honestly say that Apple has treated me very well; my iPod is basically the lifeline that gets me through the day, and thanks to Apple’s Final Cut Pro, I aced last semester’s video editing project. I was planning to buy a new Apple computer to add to my list of Apple favorites.
>>> Because I have had such good experiences as a college student using Apple products, I was incredibly surprised to find Apple’s Media Relations Department to be absolutely unresponsive to my questions, which (as I had repeatedly told them in voicemail after voicemail) are vital to my academic grade as a student journalist.
>>> For my journalism course, I am writing an article about the implementation of an iPad program at my school, the CW Post Campus of Long Island University.
>>> The completion of this article
>>> is crucial to my grade in the class, and it may potentially get published in our university’s newspaper. I had 3 quick questions regarding iPads, and wanted to obtain answers from the most credible source: Apple’s Media Relations Department.
>>> I have called countless times throughout the week, leaving short, but detailed, messages which included my contact information and the date of my deadline. Today, I left my 6th message, which stressed the increasingly more urgent nature of the situation. It is now the end of the business day, and I have not received a call back. My deadline is tomorrow.
>>> Mr. Jobs, I humbly ask why Apple is so wonderfully attentive to the needs of students, whether it be with the latest, greatest invention or the company’s helpful customer service line, and yet, ironically, the Media Relations Department fails to answer any of my questions which are, as I have repeatedly told them, essential to my academic performance.
>>> For colleges nationwide, Apple is at the forefront of improving the way we function in the academic environment, increasing the efficiency of conducting academic research, as well as sharing and communicating with our college communities.
>>> With such an emphasis on advancing our education system, why, then, has Apple’s Media Relations team ignored my needs as a student journalist who is just trying to get a good grade?
>>> In addition to the hypocrisy of ignoring student needs when they represent a company that does so much for our schools, the Media Relations reps are apparently, also failing to responsibly handle the inquiries of professional journalists on deadlines. Unfortunately, for a journalist in the professional world, lacking the answers they need on deadline day won’t just cost them a grade; it could cost them their job.
>>> Thank you very much for your time and consideration.
>>> Chelsea Kate Isaacs
>>> CW Post – Long Island University
>>> Sent via BlackBerry from T-Mobile
via: Gawker. Thanks Aris and Izuchukwu for letting me know!