Article: Steve Jobs Reinvents the CEO With E-Mail Campaign
Wired writer Brian Chen writes a great analysis article Steve Jobs Reinvents the CEO With E-Mail Campaign mostly with further comment from Brian Solis, a new-media branding and public relations expert.
Some notable lines:
- Because Apple is not in a position to communicate with tools such as Twitter or Facebook, Jobs’ e-mails are proving an effective means to address an enormous community of consumers.
- “He’s responding to the right e-mails at the right time, based on what he thinks is right.”
- “Leaders are going to have to shed the filters they once hid behind, one of them being public relations, in order to lead,
