Ken Segall served as Apple’s agency creative director under Steve Jobs from the NeXT years on through, including some years under John Sculley’s disastrous reign. Now he’s written a book, called Insanely Simple: The Obsession That Drives Apple’s Success.
Segall’s new book, Insanely Simple: The Obsession That Drives Apple’s Success, offers an interesting blend of business advice and anecdotes designed to help readers understand how Jobs and the culture of simplicity he fostered enabled Apple to reach the loftiest of heights.
Having worked with Jobs at both NeXT and Apple, Segall was present for a number of Jobs’ highs and lows over the years, events which led to a library of interesting and entertaining stories. Yielding a unique perspective, many of these stories come from the back room where Segall was present for discussions among Jobs, other Apple executives, engineers, and advertising professionals about the future of Apple’s products and how to market them to the public.
Insanely Simple debuts today and is available in hardcover from retailers such as Amazon.
Following reports earlier today that U.S. District Judge Lucy H Koh would allow a lawsuit claiming Apple, Google and five other companies entered “no-poach” agreements, court documents made public today show in 2007 former Apple CEO Steve Jobs asked Google’s Eric Schmidt to “stop trying to recruit an Apple engineer.” Reuters reported:
The email from Jobs to Schmidt was disclosed on Friday in the course of civil litigation against Apple, Google and five other tech companies. The proposed class action, brought by five software engineers, accuses the companies of conspiring to keep employee compensation low by eliminating competition for skilled labor.
According to excerpts of the documents posted by Reuters, Jobs wrote the following in an email to Schmidt after someone at Google tried to recruit an Apple engineer:
“I would be very pleased if your recruiting department would stop doing this.”
Schmidt apparently responded by forwarding the email to someone else at Google, requesting they fulfill Jobs’ request. Google’s staffing director responded to the email claiming the Google employee that attempted to contact the Apple engineer would be fired:
[The employee] “will be terminated within the hour…Please extend my apologies as appropriate to Steve Jobs”
The court case will continue, but Reuters noted the Judge handling the civil lawsuit said it could potentially become several classic actions.
When Apple co-founder Steve Jobs passed away, Apple immediately paid its own tribute to its talismanic leader by posting a memorial page on its website, also asking those that wanted to pay their respects to email a specially created email address with their thoughts and tributes to Jobs.
In the weeks that have passed since Jobs’ death Apple has received over one million tributes to its Remembering Steve email address, taking them and posting them on its Steve Jobs website page for visitors to read:
Over a million people from all over the world have shared their memories, thoughts, and feelings about Steve. One thing they all have in common — from personal friends to colleagues to owners of Apple products — is how they’ve been touched by his passion and creativity. You can view some of these messages below.
And share your own at email@example.com.
Apple website visitors can still send their tributes, which will in-turn be posted to the website should they be approved.
Steve Jobs died on October 5 after a long battle with Pancreatic Cancer.
A great way to remember Steve is to via his upcoming biography Steve Jobs by Walter Isaacson. It will be released on October 24, 2011 and would also make an excellent Christmas gift for any Apple fan you may know.